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DTSTART:20240829T170000Z
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SUMMARY:Identifying Points of Friction in the Customer Journey — Where Consumers Get Frustrated
DESCRIPTION: REGISTER HERE When it comes to consumers paying their debts\,  too much friction is a bad thing. Friction is what makes consumers abandon their attempts at logging into a portal or making a payment. Friction comes in the form of the extra hoops that consumers are made to jump through.[..]
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