Digital Debrief

Thanks to Concepts2Code for sponsoring this series

Episode 1: What is the most important detail to keep an email from being labeled as junk or spam?

Episode 2: Examples of A/B Tests

Episode 3: Developing Email Subject Lines

Episode 4: What is the biggest mistake collection operations can make when it comes to communicating with consumers via email?

Episode 5: Should collectors send the same email to consumers over and over again?

Episode 6: When sending an email, what data points should companies be tracking to measure engagement?

Episode 7: If I am just getting started with email, how frequently should I be sending emails to consumers? How do I know the right frequency to use?

Episode 8: What data point is overrated when it comes to measuring engagement?

Episode 9: What does it mean to “warm up” a domain and how is that accomplished?

Episode 10: If I am just getting started with sending emails to consumers, what type of messages would be the best place to start?

Episode 11: Are there benchmark open or click-through rates that I should be aiming for?

Episode 12: In your opinion, which is the better digital communication channel — email or text message?

Episode 13: Given the issues with carriers blocking texts, would you advocate companies still try to communicate with consumers via text message? 

Episode 14: How personal should companies get with their digital collection communications with consumers? 

Episode 15: What is the most important KPI I should be tracking with respect to digital communications? 

Episode 16: What is the biggest mistake companies make with their digital collection campaigns? 

Episode 17: How can companies drive more business to their portals?

Episode 18: What is the biggest mistake that companies in the ARM industry make with respect to their portals? 

Episode 19: How should companies make portals part of their digital communication strategy? 

Episode 20: What is the core functionality that every portal in the ARM industry should have today?