The Attorney General of California has unveiled a new set of modifications to the California Consumer Privacy Act (CCPA), including the requirement that companies add an opt-out button on their websites giving individuals the opportunity to opt out of having their personal information sold to third parties.
This is fourth set of modifications issued related to the CCPA. The new modifications are open for public comment until December 28 at 5pm PT. Comments can be emailed to PrivacyRegulations@doj.ca.gov.
Along with adding the opt-out buttons to their websites, the newly proposed modifications would also now require companies to provide the notice of right to opt out if it sells personal information collected either via a brick-and-mortar location, over the phone, or other offline means, not when it collects such information. The button would be used in addition to posting the notice of right to opt-out and would link to the same information to which the individual is directed after clicking on the “Do Not Sell My Personal Information” link.
Interestingly enough, it appears as though the opt-out button was part of an earlier set of modifications to the CCPA, but was removed because of possible concerns that consumers would be confused by it.
The CCPA was enacted last year and went into effect on Jan. 1, 2020. The law gives individuals the right to ask for all of the personal information stored about them by companies for the preceding 12 months. It also gives consumers access to the information stored about them by companies and the right to request that information be deleted.
