After more than 40 years as Ontario Systems, the company rebranded itself yesterday, announcing it will be known as Finvi (pronounced fin-vī) and launching a new website and new logo.
“I hope you share our excitement as we evolve our brand and reaffirm our commitment to delivering the most innovative solutions to help you advance your business goals and achieve success,” said Rozanne Andersen, the company’s chief compliance officer, in a video promoting the rebranding on Finvi’s website.
“We believe that our name change reflects a unique opportunity to build brand awareness around our solutions and competitive offerings,” said Tim O’Brien, Finvi’s Chief Executive Officer, in a statement. “Since my arrival, we have integrated a number of acquisitions, refreshed our product roadmaps to better represent the voice of our customer, and worked diligently to become a product-led organization. Throughout that journey, the Finvi brand emerged as a true symbol of those efforts and we’re ecstatic to see it come to life in the market.”
The company did not get into specifics about how it developed the new name or why it chose now as a time to rebrand itself. The company has made several acquisitions in recent years, including the purchase of Columbia Ultimate, Katabat, Pairity, and SwervePay. In a recent interview, O’Brien said the company plans to continue to acquire between two and four companies per year.
“Across markets, organizations with outstanding receivables of all types are looking for a partner that anticipates their needs and drives business results,” continued O’Brien. “We look forward to continuing to serve these markets with the same level of dedication and diligence that we always have, but with a refreshed vision under the Finvi banner.”
