The Federal Communications Commission is proposing new rules to combat the rise of robocalls generated by artificial intelligence, a growing concern for both consumers and businesses. If adopted, these rules could significantly impact the way companies communicate with consumers.
What’s happening: FCC Chairwoman Jessica Rosenworcel has introduced a proposal aimed at regulating AI-generated robocalls. This move is part of a broader effort to protect consumers from fraudulent and misleading calls.
Key points:
- AI Disclosure Requirement: The proposal mandates that callers disclose the use of AI in robocalls both when obtaining prior express consent and during each call. This aims to increase transparency and allow consumers to identify and avoid potentially fraudulent calls.
- Positive AI Uses: The rules also include protections to ensure that AI applications beneficial to individuals with disabilities can continue without the risk of violating the Telephone Consumer Protection Act (TCPA).
- Technological Support: The proposal seeks to support the development of technologies that alert and protect consumers from unwanted AI-generated calls and texts.
The big picture: This proposal builds on the FCC’s ongoing efforts to address AI-related challenges. Previous actions include:
- A unanimous ruling declaring the use of voice cloning technology in robocall scams illegal.
- Proposed fines for illegal robocalls using AI-generated voice cloning and caller ID spoofing, particularly in cases involving election misinformation.
- Communication with carriers to enhance their measures against fraudulent AI-generated robocalls.
What’s next: The FCC will seek public comments on the proposed rules before a potential vote at its August Open Meeting. The commission is also exploring the requirement for AI-generated content disclosure in political ads on radio and TV.
