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Home Compliance

Retailers Making Millions on Cash Back Fees: CFPB

mikegibb by mikegibb
August 28, 2024
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Consumers are paying “tens of millions” of dollars in fees to “access their own money” when getting cash back at retail operations, according to a report released yesterday by the Consumer Financial Protection Bureau. The CFPB estimates that three retailers are making as much $90 million in cash back fees, and that companies are significantly marking up the margin between what it costs them to process the transaction and what they are charging consumers.

Why it matters: These fees disproportionately impact lower-income consumers and those in areas with limited banking access, highlighting shifting consumer behaviors in response to changing financial landscapes.

By the numbers:

  • Three major retailers collected an estimated $90+ million annually in cash-back fees.
  • Fees typically range from $1 to $2.50 for withdrawals under $50.
  • Dollar stores charge the highest fees, up to $1.50 for withdrawals under $50.

The big picture: As bank branches close and ATM fees rise, consumers are increasingly turning to retailers for cash access. This shift has created an opportunity for some stores to monetize a service traditionally offered for free.

Zoom in: Dollar stores, which often serve lower-income areas and small towns, are at the forefront of this trend.

  • Dollar General and Dollar Tree/Family Dollar charge the highest fees in the CFPB’s sample.
  • These stores are often located in areas with limited banking options, potentially exacerbating financial burdens on vulnerable populations.

Between the lines: The rise in cash-back fees reflects broader changes in consumer financial habits:

  • Consumers are adapting to a landscape with fewer traditional banking options.
  • There’s a persistent need for cash access, despite the growth of digital payments.
  • Lower-income consumers and those in rural or underserved areas are more likely to rely on alternative financial services.

What they’re saying: “Many people living in small towns no longer have access to a local bank where they can withdraw money from their account for free,” said CFPB Director Rohit Chopra.

The other side: Retailers argue that providing cash-back services incurs costs, though the CFPB estimates these to be just pennies per transaction.

What to watch: How consumers respond to these fees could shape future retail and banking strategies. Will we see a push back against fees, or will consumers accept them as a new norm in cash access?

The bottom line: Cash-back fees represent a growing cost for consumers, particularly those with limited banking options, and signal a shift in how Americans access and manage their money.

Learn more

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Tags: Consumer Financial Protection BureauJunk Fees
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