FCC Chairwoman Jessica Rosenworcel recently addressed the Berkeley Law AI Institute, highlighting the agency’s efforts to regulate AI in communications and political advertising. Her remarks signal potential changes that could impact how her agency regulates AI-powered technologies for customer outreach and marketing.
Why it matters: As AI becomes more prevalent in communications and marketing, financial services professionals need to stay informed about regulatory changes that could affect their operations, particularly in areas like robocalls, text messaging, and advertising.
Key takeaways:
- The FCC is focusing on transparency as a starting point for AI regulation in communications.
- New rules may require disclosure of AI use in robocalls, robotexts, and political advertisements.
- These initiatives aim to empower consumers and voters without restricting speech or technology.
- 82% of Americans are concerned about AI-generated misinformation in campaigns.
Zoom in: The FCC is also exploring new rules to require transparency in AI-generated communications. Under a proposed rule, companies using AI to generate voices or texts must disclose this at the start of a call or message. This move is aimed at ensuring consumers are aware when AI is being used, giving them the necessary information to make informed decisions.
On the table: The FCC has taken several steps to address AI in communications:
- Robocalls and robotexts:
- Proposed a definition for AI-generated calls and texts.
- Considering requiring callers to disclose AI use before obtaining consent.
- Mandating disclosure of AI-generated voices at the start of calls.
- Political advertisements:
- Proposing that broadcasters, cable, and satellite providers disclose AI use in campaign ads.
- Considering on-air disclosure requirements for AI-generated content in political ads.
What to watch: The FCC is currently seeking public comments on these proposals. Financial institutions and collection agencies should monitor developments and prepare for potential new disclosure requirements when using AI in customer communications.
The big picture: These initiatives reflect a broader trend towards AI regulation across various sectors. While the FCC’s current focus is on transparency, more comprehensive regulations may follow as AI technology evolves.
