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The least sophisticated consumer … the standard by which all communications are judged. But what is a least sophisticated consumer? Just how unsophisticated is he/she? And how is that definition changing in the era of social media and digital communications?

In this webinar, sponsored by CSS Impact, a panel of experts will break down the least sophisticated consumer standard, to make sure you are in the ballpark when building your policies and procedures about how to communicate with consumers in today’s digital age.

PANELISTS