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You can only make so many phone calls, send so many emails, and mail so many letters. Your manpower, budgets, and resources are finite. That means you have to prioritize your efforts on the accounts that are most likely to pay. And in today’s world, that means coordinating your communications to the channel that the consumer is most likely to respond and engage through. That is an additional layer of analysis.

In this webinar, sponsored by CSS Impact and Prodigal, a panel of experts will break down the ways you should be using to identify the accounts that are most likely to pay, so you can optimize your resources and get the most bang for your buck.

PANELISTS