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Communicating via email with consumers is entirely different than any other channel. It’s the channel that most mimics customer service and marketing communications, requiring an entirely different approach. You can develop campaigns that reach out to consumers and then automatically follow up or engage based on how consumers interact, or don’t interact with your messages. Beyond just the cost savings compared with letters and phone calls, email offers significant opportunities.

In this webinar, sponsored by CSS Impact, a panel of experts will break down how to optimize your email communications to improve engagement with consumers.

PANELISTS