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Conducting a test usually means controlling for everything except one variable — say, the color of paper used for a Model Validation Notice. But when you’re conducting your test, you have to be aware of confounding variables, which can distort test results. A distorted test result is likely to lead to either missed opportunities or costly mistakes for even the most savvy contact center.

In this webinar, sponsored by TEC Services Group, a panel of experts will share real-life examples and expert insights into common A/B testing and performance reporting pitfalls. Discover how to identify and overcome these challenges in your omni-channel contact, collection, and recovery strategies.

PANELISTS: