June, 2024

03jun(jun 3)1:00 pm04(jun 4)2:00 pmMeasuring and Optimizing Engagement Rates in Digital Communications

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The world of digital collections has opened a whole new world, but that world is filled with data that is hard to decipher. When it comes to phone calls and letters, collection operations have years of history to help them understand whether things are going well or not. With email, text messaging, webchats, and more, there is a lot less history, and a lot more confusion. Open rates, click-through rates, and opt-out rates are just a few of the different metrics that collection operations need to master if they are going to optimize their digital collection efforts.

In this webinar, sponsored by Tratta, a panel of experts will discuss how to measure and optimize your engagement rates with respect to your digital collection efforts.

PANELISTS:

Time

3 (Monday) 1:00 pm - 4 (Tuesday) 2:00 pm EDT

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