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Email subject lines are the tip of the sword in digital communications. They play a huge role in determining whether a consumer opens an email or not. For collectors, subject lines are a tightrope without a net. Be too clever and the consumer will think you’re not serious. Be too vague and the consumer will think it’s a scam. Striking the right balance in tone and language is incredibly important.

In this webinar, sponsored by Concepts2Code, a panel of experts will share the lessons they have learned in communicating with consumers via email and make sure you don’t fall subject to some of the many myths that are out there when it comes to email subject lines.

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