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Should the call-to-action go at the top or bottom of the email? Or both? Should the subject line be clever or straightforward? And what about the font size? Communicating with consumers via email is new for many companies in the accounts receivable management industry, and more like marketing than collecting. Knowing how to make emails look and what to say are imperative if you want consumers to read and respond to them.

In this webinar, sponsored by Connect International, a panel of experts will share their insights and strategies that help them craft emails that consumers will respond to.

PANELISTS